An estimated 900 million bird deaths are caused by striking glass. All new windows on the perimeter of the Keller Center have a unique pattern visible on the exterior when examined closely which mimics the pattern of a spiderweb. This texture is an ultraviolet reflective coating that is highly illuminated in a bird’s visible spectrum. The result is a vast reduction in glass-induced bird collisions and fatalities. The spiderweb is a pattern that birds will innately avoid and is an example of biomimicry; the emulation of nature’s patterns and systems through design.
Photo Courtesy of Farr Associates