In capturing the feel of Sterling Bay and how their team would best utilize the space, IA added decorative embellishments and one-of-a-kind crafted furniture pieces alongside Allsteel kit-of-parts. Schneider explained, “When we looked at the product offerings and how we could customize, working with Michelle and her team, we dove into a lot of different solutions on how we could provide a solution that was clearly Sterling Bay, so that when someone looked at [customized furniture], it looked like it was part of the space and unique to Sterling Bay, even though we knew 90-percent of it was standard product.”
